Sean Ferres – CMB 3.0 The Creative Strategist is an advanced training program for copywriters, marketers, media buyers, and ecommerce professionals who want to master the strategic side of high-performing advertising.
The course teaches you how to go beyond simply creating ads and start understanding why certain creatives work. Through customer research, competitor analysis, positioning, creative strategy, and AI-assisted workflows, you’ll learn how to uncover insights and turn them into stronger advertising concepts.
What You’ll Learn
- Understand the modern Creative Strategist role
- Conduct deep customer and market research
- Use the 6C Intelligence Engine
- Apply the Mining for Gold research system
- Discover customer pains, desires, and objections
- Extract valuable voice-of-customer insights
- Find new marketing angles and hooks
- Improve positioning and messaging
- Turn research into actionable creative concepts
- Build effective creative briefs
- Analyze competitors and market opportunities
- Use Claude AI to accelerate research and strategy
- Learn from creative performance and develop better future tests
What’s Included
The program includes On-Ramp training, The New Game methodology, the 6C Intelligence Engine, Mining for Gold, customer research systems, creative strategy frameworks, AI-assisted workflows, Claude implementation guidance, templates, and supporting resources.
Who Is This Course For?
CMB 3.0 is ideal for copywriters, creative strategists, media buyers, ecommerce marketers, freelancers, agency owners, performance marketers, and brand operators who want to move beyond execution and become more involved in strategic marketing decisions.
Final Thoughts
CMB 3.0 The Creative Strategist teaches a simple but powerful process:
Research → Insights → Positioning → Creative Strategy → Testing → Performance
Instead of just making more ads, you’ll learn how to understand customers, develop stronger ideas, and decide what should be tested next and why.
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